Redefin State Stud
A traditional institution with more than 200 years of history – told in images that feel present rather than museum-like.
Starting point
Historic studs face a particular task: they have to show tradition without looking dated. Architecture, routines and training carry a long history – while communication now addresses an audience that watches content vertically on a phone.
The goal was therefore material serving both: representative images for official occasions, website and press, plus fast, approachable formats for social media.
Execution
We filmed across a full day, from early light in the stable aisle to afternoon training. Instead of staged scenes, real routines were at the centre: care, training, preparation, the quiet between sessions.
The edit produced a calm main film with long takes and restrained music – and derived from it several vertical short versions with a much higher pace that carry the same visual world in a few seconds.
Outcome
The material is used across channels: as the main film on the website and at events, as short formats in social media and as a stills series for press requests. What matters is recognisability – all formats visibly come from the same visual world.